Contact Us

For more information about the Marketing program, please contact the Department Chair:

Dr. Paul Barretta
Phone: (716) 375-2189
Email: pbarrett@sbu.edu 
Office: 106B Swan Business Center

 


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News Releases

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    Nov 07, 2017 | A strong collective effort by students, alumni, family and friends pushed St. Bonaventure University’s Students in Money Management (SIMM) over its goal in meeting the #SIMMChallenge posed by founders Chris and Eileen Kinslow and the SIMM advisory board.

    Nov 06, 2017 | Ten students from St. Bonaventure University’s Family Business Club attended the 2017 Families in Business Conference Oct. 26-27 at Cornell University.

    Oct 16, 2017 | Samantha Lancour became involved with St. Bonaventure University’s Students in Money Management (SIMM) in her sophomore year. The senior finance and accounting major from Hoosick Falls, N.Y., wanted more experience in her preferred field.



MARKETING PROGRAM

St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.

The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates.

Why the demand?

  • Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
  • Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
  • Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field.

Why Study Marketing at St. Bonaventure University? 

Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.

All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.

Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program.

Affiliations With National Organizations

Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:

Faculty Research & Honors

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    Nov 14, 2017

    Dr. Paul G. Barretta
    sbu-faculty-pic-6b410ddbffdd6061b4a4ff0000c5c4e8
    Assistant Professor and Chair of the Marketing Department, School of Business
    Dr. Paul G. Barretta has been invited with his colleague Yi-Chia Wu, assistant professor of marketing at Tarleton State University in Texas, to be guest editors of a special issue of the International Journal of e-Business Research (IJEBR) titled " Contemporary Perspectives of Decision-Making in e-Business." IJEBR is a Cabell's listed and SCOPUS indexed journal. Details about the issue and instructions for submitting can be found here (located in the page's second Call For Papers section): https://www.igi-global.com/calls-for-papers-special/international-journal-business-research-ijebr/1088.





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