CURRICULUM & COURSES

It is the objective of the marketing program to develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.

Requirements for a Bachelor of Business Administration in Marketing

The following table summarizes all requirements for a Bachelor of Business Administration in marketing. Our Course Descriptions page lists all marketing courses. For one possible breakdown of the major by semester, see the Plan of Study below.

For an overview of a course, click on its title.

 REQUIREMENTS    CREDITS 
 Marketing Courses Required for Major 27
      MKT 302. Consumer Behavior
      MKT 306. Advertising
      MKT 308. Digital and Social Media Marketing
      MKT 402. Marketing Research
      MKT 410. Case Applications in Marketing Management (capstone)
      BI 303A. Marketing Internship
      Marketing Electives*
3
3
3
3
3
3
9
   
 School of Business Required Courses
 30
     ACCT 201. Introduction to Financial Accounting
     ACCT 202. Introduction to Managerial Accounting
     BIS 310. Business Information Systems
     BLX 210. Business Law I
     FIN 301. Corporation Finance
     MGT 301. Management and Organizational Behavior
     MGT 306. Production and Operations Management
     MGT 413. Business Policy
     MKT 301. Principles of Marketing
     QMX 212. Statistical Applications for Business
3
3
3
3
3
3
3
3
3
3
   
 Non-Business Requirements
26
     ECO 101. Microeconomic Principles
     ECO 102. Macroeconomic Principles
     MATH 121. Finite Mathematics for Management & Social Sciences** (Gen. Ed.)
     MATH 122. Calculus for Management & Social Sciences
     QMX 211. Introduction to Statistics
     IT 220. Data Crunching in Business
     Non-Business Electives
     General Electives
3
3
X
3
3
3
8
3
   
 General Education Requirements
37
    The General Education curriculum, a 37-hour program to help students appreciate a liberal arts education, includes required specific courses as well as selected courses from various distributions. For details, go to General Education Curriculum.
 
 TOTAL  120

*MARKETING MAJOR ELECTIVES: Three courses or at least nine credits required among: MKT 303MKT 304, MKT 305, MKT 309, MKT 310, MKT 311, MKT 405, MKT 407, MKT 498 or MKT 499BLX 401.

**MATHEMATICS SUBSTITUTION: May substitute MATH 151 for MATH 121 and MATH 122. The remaining credits must be from non-business courses.

Plan of Study for a Bachelor of Business Administration in Marketing

Changes in the sequence of the plan of study below may be desirable. These must be made in consultation with the student’s academic adviser. To see the title of a course in the plan of study, simply pass the cursor over the course's number. To see an overview of a course, click on its number. A list of all marketing courses is found on our Course Descriptions page.

 

(NOTE: Asterisks in table below explained above.)

 FIRST YEAR
Fall Semester Credits Spring Semester
Credits
FS/THEO 101
MATH 121**
ENG 101
ACCT 201
SBU 101
3
3
3
3
2
MATH 122**
ECO 101
ENG 102
ACCT 202
IT 220
SBU 102
3
3
3
3
3
1
 Total
14 Total
16 
       
 SECOND YEAR
 Fall Semester
Credits
Spring Semester
Credits
ECO 102
QMX 211
General Education Requirement
General Education Requirement
MGT 301/MGT 301/FIN 301
3
3
3
4
3
MKT 301/MGT 301/FIN 301
MGT 301/MGT 301/FIN 301
BIS 310
QMX 212
General Education Requirement
3
3
3
3
3
 Total 16 Total
15
       
 THIRD YEAR
 Fall Semester
Credits
Spring Semester
Credits
MKT 302
MKT 306
MGT 306
General Education Requirement
General Education Requirement
3
3
3
3
3
MKT 402
MKT Elective*
BLX 210
Non-business Elective
General Education Requirement 
3
3
3
3
3
 Total 15
Total
15
       
 FOURTH YEAR
 Fall Semester
Credits
Spring Semester
Credits
BI 303A
MKT 308
MKT Elective*
General Education Requirement
Non-business Elective
3
3
3
2
3
MKT 410
MGT 413
MKT Elective*
Non-business Elective
General Elective
3
3
3
3
3
 Total 15 
Total
15


Requirements for a Minor in Marketing

For non-majors, the following courses constitute a minor in marketing. A student must complete the following 18 credit hours:

To declare a minor, a special form must be filed with the Records Office by the end of the student's junior year. Interested students should see their adviser.