Contact Us

For more information regarding the Bachelor of Arts in Strategic Communication and Digital Media, please contact:

Sue Ciesla
Administrative Assistant
(716) 375-2520
sciesla@sbu.edu

Jandoli School of Communication
P.O. Box J
St. Bonaventure, NY 14778

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What Can I Do With This Magor?
Strategic Communication and Digital Media

STRATEGIC COMMUNICATION & DIGITAL MEDIA

Strategic communication and digital media equips students with the practical skills and ethical decision-making needed to guide the future of interpersonal, organizational and cultural communication within businesses and organizations.

Students will be prepared to embrace the challenges of global dynamics, continually evolving technologies and the fast-paced change within today's professional marketplace. The strategic communication and digital media degree:
  • prepares students for roles as strategic communicators in for-profit and not-for-profit organizations;
  • evolves as communication culture and technology evolves, including digital, social and emerging media;
  • readies students to understand, evaluate and address organizational dynamics and change in uncertain times;
  • recognizes a global marketplace and its impact on how organizations communicate internally and externally.

A Bonnie in the Big Apple

Kyle Trietley put his Strat Comm coursework to work every day during his summer internship at SiriusXM Radio in New York City.

We give you the skills you need to succeed

Strategic communicators understand how their work supports larger business goals. They utilize their skills in critical thinking, analysis and research to scan their environments, create integrated and complex communication plans and execute those plans using traditional and emerging communication channels.
 
The program's aim is to provide students with the skills needed to succeed in this swiftly evolving industry. Students will:

  • learn how to write using clear, concise, compelling language for a career in communications;
  • develop professional presentation skills to build support and influence;
  • research, develop and execute complex communication plans;
  • understand organizational dynamics in both domestic and global environments;
  • utilize the full array of communication tools, including new and emerging technologies such as social media;
  • know how to effectively and ethically communicate crisis situations; engage with industry professionals; practice their craft with real clients in an agency setting.

Position yourself for success in a number of fields

The strategic communication and digital media major provide tactical training for students interested in a multitude of communications-related careers, which increasingly require entry-level employees to work as generalists while also understanding how their tactics tie into the organization’s larger strategic goals.

A major in strategic communication and digital media positions graduates for success in any number of career fields, including:

  • Advertising
  • Business communication
  • Not-for-profit communication
  • Corporate social responsibility
  • Training & workforce development
  • Event planning & management
  • Digital & social media management
  • Government relations
  • Human resources
  • Internal communications
  • Market research
  • Marketing
  • Sports marketing
  • Mobile marketing
  • Education
  • Fundraising

Faculty Research and Honors

More
    Sep 13, 2017

    Rich and Anne Lee
    Faculty in the School of Communication

    Journalism faculty members Rich and Anne Lee have had their presentation proposal titled “Baseball, Blogging and Beat Reporting: Using a Spring Training Blog to Teach Journalism Students How to Cover a Beat” for inclusion in the Journalism and News Media area of the 2017 Annual Conference of the Mid-Atlantic Popular & American Culture Association in November. Because of St. Bonaventure's rural location, opportunities to cover local governments, school boards and other traditional news beats are limited.To address this challenge, Anne and Richard Lee use a baseball spring training blog. At the start of the semester in spring reporting classes, each student is assigned to follow a Major League Baseball team during spring training and blog about the team. Students are required to keep the blog up-to-date on spring training activities on and off the field. They also are assigned to blog about specific topics, to tweet and to conduct podcasts. In their conference presentation, the Lees will describe the blog assignment in detail, share examples of blog posts, discuss the anecdotal evidence that demonstrates the success of the assignment and outline a plan for a quantitative study to better gauge the project’s impact on journalism students.








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