Required Courses
(27 hours, each three credits, except IMC 830)
IMC 500 IMC Principles and Practices
IMC 610 Financial Tools for IMC and the International Economy
IMC 600 Strategic Marketing Management for IMC
IMC 520 Marketing Communications Research
IMC 560 New Media: Digital Communication for IMC
IMC 620 IMC Creative Message Strategy
IMC 740 The Practice of Public Relations
IMC 700 IMC Field Work
IMC 800 IMC Cases and Campaigns
IMC 830 IMC Campaign Project (0 credits)
Summer Electives
Choice of two elective courses offered during summer sessions (I,II and III). The courses will be offered as International, online or Buffalo/Hilbert-based classes. Some of the elective options, noted with an asterisk (*), will be offered, occasionally, as online courses.
IMC 570* Traditional and Online Research for IMC
IMC 580* Internet Advertising and Social Media
IMC 630* Media and Communications Planning and Strategy
IMC 650* Public Relations Seminar
IMC 660* Advertising, Internet Marketing and Publicity Management
IMC 670* Broadcast Management for IMC
IMC 680* Advertising Copywriting and Design Direction
IMC 690 Professional IMC: A Campaign Approach/China
IMC 690 Professional IMC: A Campaign Approach/Oxford
IMC 720* Advertising Design
IMC 760* Ethical Issues in Mass Communication and Business
IMC 780* Legal Environment of Business and Mass Communication
IMC 820* Organizational Structure and Behavior
Field-Work Requirement
This is an on-site or off-site analysis of the marketing communcations program of an organization. Students will do field research to determine marketing communications practices and procedures, analyze the current marketing communications and organizational situation, and then make recommendations as to how the total marketing communications program can be improved.
Exit Criteria
In order to be awarded the M.A. inIntegrated Marketing Communications, a student will be evaluated on the following exit criteria:
- A cumulative GPA of at least 3.0
- Submission of an original Integrated Marketing Communications Campaign project (in lieu of a comprehensive exam).
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