Marketing class lends Ronald McDonald House a hand
Students in the MBA program at St. Bonaventure University went to work for a big-time client, the Ronald McDonald House of Buffalo, as part of a class project in marketing management.
Working together in teams, the 15 students were instructed to come up with a series of marketing and development recommendations and present their suggestions to members of the Ronald McDonald House executive team at the end of the course. Read moreFebruary 2013
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