School of Business

Curricula

Requirements for a Bachelor of Business Administration in Marketing

For an overview of a particular course, click on its title. The Course Descriptions page lists all business courses. For one possible breakdown of the accounting major by semester, see the Plan of Study.

 

 Requirements   Credits 
   
 Marketing 

30 

      MKT 301. Principles of Marketing 
      MKT 302. Consumer Behavior 
      MKT 306. Advertising 
      MKT 402. Marketing Research 
      MKT 410. Case Applications in Marketing Management (capstone)
      BI 303A. Marketing Internship
      Marketing Electives*

3
3
3
3
3
3
12
   
 Other Business Courses 

27 

      ACCT 201. Introduction to Financial Accounting
      ACCT 202. Introduction to Managerial Accounting
      BLX 210. Business Law I
      QMX 212. Statistical Applications for Business
      MSC 301. Management and Organizational Behavior
      FIN 301. Corporation Finance
      MSC 306. Production and Operations Management
      BIS 310. Business Information Systems
      MSC 413. Business Policy 

3
3
3
3
3
3
3
3
3
   
 Non-business Courses 

60 

 Economics
      ECO 101. Microeconomic Principles
      ECO 102. Macroeconomic Principles 

 
3
3
 Quantitative Reasoning
      MATH 121. Finite Mathematics for Management & Social Sciences**
      MATH 122. Calculus for Management & Social Sciences**
      QMX 211. Introduction to Statistics 

 
3
3
3
 Technology
      IT 120. Introduction to Computers 

 
3

 Clare College (Core Curriculum at St. Bonaventure) †
      CLAR 101. The Intellectual Journey
      CLAR 110. Composition and Critical Thinking I 
      CLAR 111. Composition and Critical Thinking II
      Core Area Courses:
           CLAR 103. Foundations of the Western World
           CLAR 105. Inquiry in the Social World
           CLAR 206. Foundational Religious Texts of the Western World 
           CLAR 207. The Catholic-Franciscan Heritage
           CLAR 208. World Views
           CLAR 209. Arts and Literature
           CLAR 302 & CLRL 302. Inquiry in the Natural World 
           CLAR 304. The Good Life
      CLAR 401. The University Forum 

 
3
3
3
 
3
3
3
3
3
3
4
3
2
 Non-business Electives 

6
   
 General Electives 

3 
   
 Total 

120 

 

* Marketing Major Electives: Four courses or at least twelve credits required among MKT 303, MKT 304, MKT 305, MKT 307, MKT 308, MKT 309, MKT 310, MKT 311, MKT 405, MKT 407, MKT 498, MKT 499, BLX 401.
** May substitute MATH 151 for MATH 121 and 121. The remaining credits must be from non-business courses.
†

The Clare College curriculum also includes a three-credit quantitative reasoning requirement. Finance majors satisfy this requirement by passing any of the courses listed in the above table under Quantitative Reasoning.