CURRICULUM & COURSES

Strategic Communication & Digital Media has a sharp focus on digital and emerging media, ensuring that students receive exposure to cutting-edge communication channels and techniques, understanding how they're used and how they relate to traditional media.

Requirements for a Bachelor of Arts in Strategic Communication & Digital Media

The following table summarizes all requirements for a Bachelor of Arts in strategic communication & digital media. For an overview of a particular course, click on its title. Our Course Descriptions page lists all strategic communication and digital media courses. For one possible breakdown of the major by semester, see the Plan of Study below.

 Requirements    Credits 
 Strategic Communication & Digital Media Courses 27
     SC 210. Social Media in Society/Business
     SC 220. Digital Portfolio and Career Readiness
     SC 301. Strategic Writing and Professional Communication
     SC 302. Global Marketing and Communication
     SC 303. Digital Marketing
     SC 498. Stalwart Group
     SC 499. Comprehensive Experience
3
3
3
3
3
12
0
 Journalism/Mass Communication Courses
12
     JMC 101. Communication Today
     JMC 110. Professional Writing I: Style
     JMC 111. Professional Writing II: Craft
     JMC 399. Communication Research Methods
3
3
3
3
 Business Courses
12
     MKT 301. Principles of Marketing
     MKT 302. Consumer Behavior
     MGT 301. Management and Organizational Behavior
     Economics (one of the following):
          ECON 101. Microeconomic Principles
          ECON 102. Macroeconomic Principles
3
3
3
3
 Foreign Language
 3
     One course at the 202 level or above*
 
 Political Science
 3
     Choose one of the following:
          POLS 103. International Relations
          POLS 203. Comparative Political Systems
          POL 330. International Policital Economy
 3
 Quantitative Reasoning
 3
     MATH 107. Introduction to Statistics**  3
 Clare College (Core Curriculum at St. Bonaventure)
36
     CLAR 101. The Intellectual Journey
     CLAR 110. Composition & Critical Thinking I
     CLAR 111. Composition & Critical Thinking II
     Core Area Courses
          CLAR 103. Foundations of the Western World
          CLAR 105. Inquiry in the Social World
          CLAR 206. Foundational Religious Texts of the Western World
          CLAR 207. The Catholic-Franciscan Heritage
          CLAR 208. World Views
          CLAR 209. Arts and Literature
          CLAR 302 & CLAL 302. Inquiry in the Natural World
          CLAR 304. The Good Life
    CLAR 401. University Forum
3
3
3

3
3
3
3
3
3
4
3
2
 General Electives
24
 TOTAL  120
* The foreign language must be at the level of 202 or higher. Students not prepared to begin at this level will need to take additional courses in language that will count as general electives.

** The School of Journalism and Mass Communication requires MATH 107 to satisfy the school's quantitative reasoning requirement.

Plan of Study for a Bachelor of Arts in Strategic Communication & Digital Media

Changes in the sequence of the plan of study below may be desirable. These must be made in consultation with the student’s academic adviser. To see the title of a course in the plan of study, simply pass the cursor over the course's number. To see an overview of a course, click on its number. A list of all strategic communication & digital media courses is found on our Course Descriptions page.

 

 FIRST YEAR
 Fall Semester  Credits  Spring Semester
Credits
CLAR 101
CLAR 110
JMC 101
JMC 110
Modern Language*
3
3
3
3
3
CLAR 111
Corea Area Course
JMC 111
Modern Language 102
SC 210
3
3
3
3
3
 Total
15 Total
15
       
 SECOND YEAR
 Fall Semester
Credits
Spring Semester
Credits
SC 220
Modern Language 201
MATH 107**
MKT 301
SC 301
3
3
3
3
3
SC 302
Modern Language 202
POLS 103, 203 or 330
Core Area Course
JMC 399
3
3
3
3
3
 Total 15 Total
15
       
 THIRD YEAR
 Fall Semester
Credits
Spring Semester
Credits
MSC 301
Core Area Courses
MKT 302
SC 303
3
6
3
3
SC 498
Core Area Course
12
3
 
 Total 15
Total
15
       
 FOURTH YEAR:
 Fall Semester
Credits
Spring Semester
Credits
CLAR 401
CLAR 302, 302L
ECO 101 or 102
General Elective
SC 499
Core Area Course
2
4
3
3
0
3
JMC Elective
General Electives
3
12
 Total 15
Total
15
*The modern language must be at the level of 202 or higher. Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

** The School of Journalism and Mass Communication requires MATH 107 to satisfy the school's quantitative reasoning requirement.

*** All strategic communication and digital media majors must complete 400 internship hours in order to graduate. Of those, 100 will be obtained by work done in the Stalwart Group; 100 hours must be obtained by participating in on-campus media; and 200 (or 300, if no on-campus media hours are earned) must be obtained through off-campus internships. Students will complete this requirement in consultation with the school's internship coordinator.

Changes in the sequence of the Plan of Study listed above may be desirable. These must be made in consultation with the student's academic adviser.

Requirements for a Minor in Strategic Communication & Digital Media

For non-majors, the following courses constitute a minor in strategic communication & digital media. For an overview of a particular course, click on its title. Our Course Descriptions page lists all strategic communication & digital media courses.

A minor for non-majors includes the completion of 21 credits as follows:
To declare a minor, a special form must be filed with the Records Office by the end of the student's junior year. Interested students should see their adviser.