CURRICULUM & COURSES

Strategic Communication & Digital Media has a sharp focus on digital and emerging media, ensuring that students receive exposure to cutting-edge communication channels and techniques, understanding how they're used and how they relate to traditional media.

Requirements for a Bachelor of Arts in Strategic Communication & Digital Media

The following table summarizes all requirements for a Bachelor of Arts in strategic communication & digital media. For an overview of a particular course, click on its title. Our Course Descriptions page lists all strategic communication and digital media courses. For one possible breakdown of the major by semester, see the Plan of Study below.

 Requirements    Credits 
 Strategic Communication & Digital Media Courses 27
      SC 210. Social Media in Society/Business
      SC 220. Digital Portfolio and Career Readiness
      SC 301. Strategic Writing and Professional Communication
      SC 302. Global Marketing and Communication
      SC 303. Digital Marketing
      SC 497. Synapse Matters
      SC 499. Comprehensive Experience
      and two JMC or SC Electives
3
3
3
3
3
6
0
6
 Journalism/Mass Communication Courses
13
      JMC 101. Communication Today
      JMC 110. Professional Writing I: Style
      JMC 111. Professional Writing II: Craft
      JMC 140. The Digital World
      JMC 399. Communication Research Methods
3
3
3
1
3
 Business Courses
12
      MKT 301. Principles of Marketing
      MKT 302. Consumer Behavior
      MGT 301. Management and Organizational Behavior
      Economics (one of the following):
           ECO 101. Microeconomic Principles
           ECO 102. Macroeconomic Principles
3
3
3
3
 Foreign Language
 3
      One course at the 202 level or above*
 
 Political Science
 3
      Choose one of the following:
           POLS 103. International Relations
           POLS 203. Comparative Political Systems
           POL 330. International Policital Economy
 3
 Quantitative Reasoning
 3
      One course from**:     
      MATH 107. Introduction to Statistics
      MATH 135. Quantitative Reasoning
 3
 Clare College (Core Curriculum at St. Bonaventure)
36
      CLAR 101. The Intellectual Journey
      CLAR 110. Composition and Critical Thinking I 
      CLAR 111. Composition and Critical Thinking II
      Core Area Courses:
           CLAR 103. Foundations of the Western World
           CLAR 105. Inquiry in the Social World
           CLAR 206. Foundational Religious Texts of the Western World
           CLAR 207. The Catholic-Franciscan Heritage
           CLAR 208. World Views
           CLAR 209. Art and Literature
           CLAR 302. Inquiry in the Natural World & CLRL 302 (Lab)
           CLAR 304. The Good Life
      CLAR 401. The University Forum 
3
3
3
 
3
3
3
3
3
3
4
3
2
 General Electives
23
 TOTAL  120
* The foreign language must be at the level of 202 or higher. Students not prepared to begin at this level will need to take additional courses in language that will count as general electives.

** The School of Journalism and Mass Communication requires MATH 107 or MATH 135 to satisfy the school's quantitative reasoning requirement.

Plan of Study for a Bachelor of Arts in Strategic Communication & Digital Media

Changes in the sequence of the plan of study below may be desirable. These must be made in consultation with the student’s academic adviser. To see the title of a course in the plan of study, simply pass the cursor over the course's number. To see an overview of a course, click on its number. A list of all strategic communication & digital media courses is found on our Course Descriptions page.

 FIRST YEAR
 Fall Semester  Credits  Spring Semester
Credits
CLAR 101
CLAR 110
JMC 101
JMC 110
UNIV 101
Modern Language*
3
3
3
3
1
3
CLAR 111
Core Area Course
JMC 111
JMC 140
Modern Language 102
SC 210
3
3
3
1
3
3
 Total
16 Total
16
       
 SECOND YEAR
 Fall Semester
Credits
Spring Semester
Credits
SC 220
Modern Language 201
MATH 107 or MATH 135
MKT 301
SC 301
3
3
3
3
3
SC 302
Modern Language 202
POLS 103, 203 or 330
Core Area Course
JMC 399
3
3
3
3
 3
 Total 15 Total
15
       
 THIRD YEAR
 Fall Semester
Credits
Spring Semester
Credits
MGT 301
Core Area Courses
MKT 302
SC 303
3
6
3
3
SC 497***
SC Elective
SC Elective
Core Area Course
6
3
3
3
 Total 15
Total
15
       
 FOURTH YEAR:
 Fall Semester
Credits
Spring Semester
Credits
CLAR 401
CLAR 302, 302L
ECO 101 or 102
General Elective
SC 499
Core Area Course
2
4
3
3
0
3
Core Area Course
General Electives
3
12
 Total 15
Total
15
*The modern language must be at the level of 202 or higher. Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

** The School of Journalism and Mass Communication requires MATH 107 or MATH 135 to satisfy the school's quantitative reasoning requirement.

*** All strategic communication and digital media majors must complete 400 internship hours in order to graduate. Of those, 100 will be obtained by work done in the Synapse Group; 100 hours must be obtained by participating in on-campus media; and 200 (or 300, if no on-campus media hours are earned) must be obtained through off-campus internships. Transfer students must complete 100 hours for each year they are on campus. Students will complete this requirement in consultation with the school's internship coordinator.

Changes in the sequence of the Plan of Study listed above may be desirable. These must be made in consultation with the student's academic adviser.