Strategic Communication and Digital Media

B.A. in Strategic Communication & Digital Media

Strategic communication and digital media equips students with the practical skills and ethical decision-making needed to guide the future of interpersonal, organizational and cultural communication within businesses and organizations.

Students will be prepared to embrace the challenges of global dynamics, continually evolving technologies and the fast-paced change within today's professional marketplace. The strategic communication and digital media degree:
  • prepares students for roles as strategic communicators in for-profit and not-for-profit organizations;
  • evolves as communication culture and technology evolves, including digital, social and emerging media;
  • readies students to understand, evaluate and address organizational dynamics and change in uncertain times;
  • recognizes a global marketplace and its impact on how organizations communicate internally and externally.

We give you the skills you need to succeed

Strategic communicators understand how their work supports larger business goals. They utilize their skills in critical thinking, analysis and research to scan their environments, create integrated and complex communication plans and execute those plans using traditional and emerging communication channels.
 
The program's aim is to provide students with the skills needed to succeed in this swiftly evolving industry. Students will:

  • learn how to write using clear, concise, compelling language for a career in communications;
  • develop professional presentation skills to build support and influence;
  • research, develop and execute complex communication plans;
  • understand organizational dynamics in both domestic and global environments;
  • utilize the full array of communication tools, including new and emerging technologies such as social media;
  • know how to effectively and ethically communicate crisis situations;engage with industry professionals; practice their craft with real clients in an agency setting.

Position yourself for success in a number of fields

The strategic communication and digital media major provide tactical training for students interested in a multitude of communications-related careers, which increasingly require entry-level employees to work as generalists while also understanding how their tactics tie into the organization’s larger strategic goals.

A major in strategic communication and digital media positions graduates for success in any number of career fields, including:

  • Advertising
  • Business communication
  • Not-for-profit communication
  • Corporate social responsibility
  • Training & workforce development
  • Event planning & management
  • Digital & social media management
  • Government relations
  • Human resources
  • Internal communications
  • Market research
  • Marketing
  • Sports marketing
  • Mobile marketing
  • Education
  • Fundraising
Fact Sheet

Fall in love at SBU

And put what you learn to work.

Meet Emily Doherty Class of 2016

“I am a Strategic Communications & Digital Media Major.  I chose this major because I want to dive into the ever evolving and challenging world of media with the skills and confidence needed to succeed in public relations and advertising.”

In today’s fast-paced society, information is shared instantly through technologies such as smart phones and computers. Due to this change in media, jobs have opened up to accommodate it.  This factored into my decision to choose Strategic Communication & Digital Media (SCDM) as my major.  SCDM has a sharp focus on digital and emerging media, ensuring that students receive exposure to cutting-edge communication channels and techniques, understanding how they are used and how they relate to traditional media. By being in this program at St. Bonaventure, I will not only learn the skills needed to work in this field, but enhance the skills that I already possess.

Emily Doherty
St. Bonaventure University
Class of 2016
Coordinator of Community Relations