St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.
The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates. Why the demand?
- Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
- Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
- Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field. Why Study Marketing at St. Bonaventure University?
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.
All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.
Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program. Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:
Mar 13, 2012 | St. Bonaventure University’s new business center will be named the William E. & Ann L. Swan Business Center after Ann L. Swan of Clarence, N.Y., and her husband, the late William E. Swan, ’69.
Mar 05, 2012 | A $25,000 leadership gift from Chris and Erin Hagstrom of New York City will provide financial aid for business students while carrying on the legacy of Chris’s late mother, Karen J. Hagstrom, a former St. Bonaventure graduate student, the University announced today.
Feb 20, 2012 | Centered on the concepts of team building, event planning, and marketing, the first Careers in Sports Day will conclude with a KanJam tournament involving the high school students and St. Bonaventure varsity athletes.
Jan 25, 2012 | The Bonaventure Accounting Association and Students in Free Enterprise are teaming up for the ninth year to offer free tax services for qualifying taxpayers.
Jan 25, 2012 | Understanding the value of education and the importance of keeping business competitive, Edward H. Bastian, class of 1979, and his wife, Anna, have committed $250,000 to St. Bonaventure University’s School of Business Campaign.
Jan 16, 2012 | Devoted to creating opportunities for students and focused on the needs of the university, Daria L. Foster has committed $2 million to St. Bonaventure University’s School of Business Campaign, the university announced today. Daria Foster is managing partner of Lord, Abbett & Co. LLC.