St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.
The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates. Why the demand?
- Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
- Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
- Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field. Why Study Marketing at St. Bonaventure University?
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.
All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.
Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program. Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:
Jun 07, 2013 | St. Bonaventure University’s master’s program in Integrated Marketing Communications can now be taken totally online.
May 21, 2013 | Marv, ’65, and Donna Stocker received honorary doctorates of humane letters at Mount St. Mary’s University’s 205th Commencement Exercises on May 12.
May 12, 2013 | ST. BONAVENTURE, N.Y. — Five St. Bonaventure University faculty members were recognized for professional excellence at Sunday’s Commencement Exercises.
May 12, 2013 | ST. BONAVENTURE, N.Y. — More than 380 St. Bonaventure University students who have completed their undergraduate degree studies were recognized Sunday morning during the university’s 153rd Commencement Exercises:
May 08, 2013 | St. Bonaventure University senior Christel Mendez is still several days away from holding her diploma in hand, but she’s already thinking about 2018 — her five-year class reunion as an alumna.
May 06, 2013 | St. Bonaventure University’s 153nd Commencement Exercises will be held at 10:30 a.m. Sunday, May 12, at the Reilly Center Arena.
Apr 29, 2013 | Author Kristen Iversen is booked for a September visit to SBU.
Apr 29, 2013 | Neuroscience has revealed that leaders who can adapt best to complex and rapidly evolving situations have distinctive brain networks, according to a study published in the next Journal of Applied Psychology.
Mar 21, 2013 | Three FBI agents, one a St. Bonaventure University graduate, discussed white collar crime in a presentation on campus hosted by the Bonaventure Accounting Association (BAA).
Mar 14, 2013 | Bradford-area business leaders are invited to join St. Bonaventure University’s School of Business for a professional development seminar to look at how companies can be poised for the war over good jobs.
Mar 13, 2013 | To help students prepare to work in a global business environment, Kearns and his wife, Maureen, are funding and leading the strategy for the Kearns Global Business Lecture Series at St. Bonaventure University. The annual event will bring industry leaders to campus and will highlight diverse perspectives on global business matters.
Mar 08, 2013 | Dr. Pierre Balthazard, professor of management and dean of the School of Business at St. Bonaventure University, has co-authored a paper that has been accepted as the feature article in an upcoming issue of the Journal of Applied Psychology.
Feb 12, 2013 | Darwin L. King, professor of accounting, and Dr. Carl J. Case, professor of management, presented a paper at the Allied Academies International Conference held in Las Vegas, Nev., Oct. 10-13, 2012.
Jan 15, 2013 | St. Bonaventure University accounting students are setting up for a tenth year of offering free tax services for qualifying taxpayers.
Nov 05, 2012 | More than 40 members of St. Bonaventure University’s disaster relief group BonaResponds returned safely back to campus late Sunday evening after spending their weekend in disaster areas affected by Hurricane Sandy.
Oct 02, 2012 | Michael Kasperski, a lecturer of accounting in the School of Business at St. Bonaventure University, has been appointed to a three-year term as the university’s NCAA faculty athletic representative.
Sep 28, 2012 | Eight alumni from St. Bonaventure University will be honored at a Nov 9. luncheon at the Buffalo Niagara Convention Center for making Business First’s list of 40 rising business leaders under the age of 40.
Sep 25, 2012 | Dr. Carol Fischer, associate dean of the School of Business and professor of accounting at St. Bonaventure University, was named a member of the Editorial Advisory and Review Board for the journal Issues in Accounting Education.
Sep 10, 2012 | Two local entrepreneurs discussed how they started their own businesses with St. Bonaventure’s Students in Free Enterprise (SIFE) on Wednesday, Sept. 12.