St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.
The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates. Why the demand?
- Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
- Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
- Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field. Why Study Marketing at St. Bonaventure University?
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.
All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.
Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program. Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:
Jan 23, 2014 | St. Bonaventure’s Career and Professional Readiness Center (CPRC) and department of Alumni Services are working in conjunction to introduce the Alumni Internship Program.
Jan 17, 2014 | St. Bonaventure University accounting students are setting up for the 11th year of offering free tax services to qualifying taxpayers.
Dec 20, 2013 | Students in the fall section of Event and Sponsorship Marketing (MKT 310) created and implemented five events this semester, raising a total of more than $16,000 for charities.
Dec 17, 2013 | Chelsea Ann McBee, a sport studies major from Glenville, N.Y., addressed her classmates at St. Bonaventure University’s December Recognition Ceremony on Saturday, Dec. 14.
Dec 10, 2013 | Chelsea McBee, a sport studies major from Glenville, N.Y., will address her classmates at St. Bonaventure University’s December Recognition Ceremony on Saturday, Dec. 14.
Dec 04, 2013 | St. Bonaventure University is showcasing the creativity of its alumni in an online Holiday Gift Guide.
Open to alumni who create, make and sell products and services, the inaugural guide provides a wide assortment of gifts from custom woodworking and jewelry to digital illustrations and organic body care products.
Dec 03, 2013 | New York state Assemblyman Michael Kearns will speak on business issues as they relate to state government during a presentation at 6 p.m. Friday, Dec. 6, at Hilbert College, home to St. Bonaventure’s Buffalo Center for Graduate Studies.
Nov 26, 2013 | Some 178 students, faculty staff and alumni have grown or supported the growing of moustaches in partnership with Movember, a global men’s health charity. The goal during the 30-day campaign during November is for men to change their appearance — by growing a moustache — and attitudes men have toward their health.
Nov 22, 2013 | Dr. Carol B. Wittmeyer, associate professor of management, presented "Building a Strategy for Your Enterprising Family" on Nov. 6 at Stetson University as part of the Family Enterprise Center's Fall 2013 Featured Speaker Program held on the university's DeLand Campus.
Oct 31, 2013 | The leaders of St. Bonaventure University’s four academic schools will visit the Genesee Valley Club in Rochester on Thursday, Nov. 14.
Oct 24, 2013 | Fr. Daniel Horan, O.F.M., will deliver the 2013 Ignatius Brady Lecture at St. Bonaventure University on Thursday, Nov. 7
Oct 09, 2013 | Dr. Carl J. Case, professor of business information systems, and Darwin L. King, professor of accounting, had a paper titled " Organizations Competing In The Realm Of Social Networking: An Analysis Of AACSB Accredited Schools Of Business" published in the journal Issues in Information Systems.
Oct 08, 2013 | Dr. Carol Wittmeyer, associate professor of management, and Ray Neiswander, president of Raynor Worldwide, were panelists for Loyola University Chicago's Family Business Center Conference Oct. 3, 2013.
Oct 07, 2013 | St. Bonaventure University’s new Health and Human Performance Lab has received a $19,435 grant from the Manley Trust.
Sep 20, 2013 | Paul Finkelman, Distinguished Professor of Law and Public Policy and Senior Fellow in the Government Law Center at the Albany Law School, will visit St. Bonaventure next week as the Lenna Visiting Professor.
Sep 19, 2013 | Kristen Iversen will visit St. Bonaventure University on Monday, Sept. 30, to discuss her memoir and this year's All Bonaventure Reads selection, “Full Body Burden: Growing Up in the Nuclear Shadow of Rocky Flats."
Sep 13, 2013 | St. Bonaventure University formally dedicated a new academic building for the second time in five years Thursday, blessing the William E. and Ann L. Swan Business Center.
Sep 11, 2013 | St. Bonaventure University has been ranked No. 5 on U.S. News & World Report’s 2014 list of best college values in the North.
Aug 01, 2013 | St. Bonaventure University’s finance program has been endorsed by the Certified Financial Analyst (CFA) Institute.
Only 43 schools in the United States are included in the CFA Institute’s University Recognition Program, which promotes ethics-based investment education in university degree programs aimed at developing serious investment professionals.
Jun 07, 2013 | St. Bonaventure University’s master’s program in Integrated Marketing Communications can now be taken totally online.