Contact Us

Have a question for Marketing at SBU? Contact:

Dr. Paul Baretta, assistant professor of marketing and department chair.
(716) 375-2189
pbarrett@sbu.edu

 


MARKETING

St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.

The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates.

Why the demand?
  • Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
  • Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
  • Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field.

Why Study Marketing at St. Bonaventure University? 
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.

All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.

Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program.

Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:

News, Publications & Research

More News
    Aug 28, 2014 | Darwin L. King, professor of accounting, and Edward D. King had an article published in the June 2014 issue of the Oil, Gas & Energy Quarterly.

    Aug 27, 2014 | Drawing on the integration of technology and management, St. Bonaventure University will offer a new major in industrial management beginning fall 2015.

    Aug 11, 2014 | New students will begin arriving at St. Bonaventure University Aug. 21 for Welcome Days 2014, a four-day program hosted the weekend before classes begin.

    Jun 11, 2014 | Faculty, staff and administrators from St. Bonaventure joined colleagues from 22 other Franciscan institutions for the AFCU (Association of Franciscan Colleges and Universities) 2014 Symposium at Neumann University June 3-5.

    May 20, 2014 | Dr. Carol Wittmeyer, associate professor of management in St. Bonaventure University’s School of Business, served as moderator for a family business panel discussion at the New York State Association of Convenience Stores Trade Show and Convention.

    May 12, 2014 | Two St. Bonaventure University students who excelled in and out of the classroom and who embrace Franciscan values were recognized as the Ideal Bonaventure Students for the graduating class of 2014. Paul C. Leonardo and Courtney M. Robinson were recognized on Saturday, May 10, during the university’s Honors Ceremony, and again Sunday during its 154th Commencement Exercise

    May 10, 2014 | A number of members of the class of 2014 were recognized for academic excellence during St. Bonaventure University’s Honors and Awards Ceremony held Saturday, May 10. The annual awards ceremony is part of the university’s Commencement Weekend.

    May 07, 2014 | A St. Bonaventure University professor embarking on long-term sports research is seeking to poll up to 1,000 U.S. sports fans for the project.

    May 05, 2014 | St. Bonaventure University’s ENACTUS team moved to the semifinals for the first time in school history while presenting at the 2014 ENACTUS United States National Exposition.

    Apr 24, 2014 | St. Bonaventure University has chosen the nonfiction book “The Promise of a Pencil” by social entrepreneur Adam Braun as the 2014-15 All Bonaventure Reads selection and plans to welcome the author to campus this fall.

    Apr 22, 2014 | Darwin L. King, professor of accounting, and Dr. Carl J. Case, professor of business information systems, presented a paper titled “Who and What Are Important in the Mission Statements of Large Corporations” at the Center for Scholastic Inquiry’s International Academic Research Conference on April 9, 2014.

    Apr 07, 2014 | The Teaching and Learning Center (TLC) at St. Bonaventure will host its first Tutor Appreciation Day on Tuesday, April 15. As part of this celebration, tutees will write thank you notes to their tutors throughout the week, thanking them for their dedication to academic-related assistance.

    Apr 04, 2014 | The Induction Ceremony for three honor societies at St. Bonaventure University’s School of Business was held April 3 at the William E. and Ann L. Swan Business Center.

    Mar 26, 2014 | Darwin L. King, professor of accounting, and Edward D. King had an article published in the March 2014 issue of the Oil, Gas & Energy Quarterly. The article, titled “What You Should Know About The Revised IRS Hardwood Timber Industry Audit Technique Guide,” analyzed the changes found in the recently revised IRS audit techniques guide.

    Mar 24, 2014 | Mary (Daiber, ’84) and Frank Puskar know the meaning of working hard and giving back. Together they founded the successful Energo Engineering, Inc., based in Houston, Texas. Today, wanting to empower others, they have created a lasting opportunity for students at Mary’s alma mater—St. Bonaventure University.

    Mar 24, 2014 | The second annual Kearns Global Business Lecture at St. Bonaventure University focused on the successful and philanthropic business model of the PGA TOUR.

    Mar 07, 2014 | BonaResponds is seeking volunteers from the community to join current and prospective students in preparing boxes of food for the hungry in disaster-ravaged Haiti and the Philippines. The food will be packaged during a daylong work session Saturday, March 22, at St. Bonaventure University’s Reilly Center Arena.

    Mar 06, 2014 | Some heavy hitters from the golf industry will be at St. Bonaventure University later this month to take part in the second annual Kearns Global Business Lecture. “The PGA TOUR: Driving Charitable Giving, Community Service and Corporate Responsibility” is the theme of this year’s lecture, beginning at 4 p.m. March 20 in the Rigas Family Theater of the Regina A. Quick Center for the Arts.

    Mar 03, 2014 | The VITA office will remain open until April 4: For more information or to make an appointment, call (716) 373-2534. Since 2004, the SBU's VITA program has brought federal and state income tax benefits to people with low and moderate incomes by providing free income tax preparation and e-filing.

    Feb 24, 2014 | Dr. Carl J. Case, professor of business information systems, and Darwin L. King, professor of accounting, had a paper titled "System Security: A Trend Analysis of Student Electronic Resources Use Policy Perceptions and Risky Behavior" accepted to be published in the American Society of Business and Behavioral Sciences (ASBBS) E-Journal.



SBU — A Perfect Fit

Internship helps Amy Miller get a glimpse at her future