St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.
The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates. Why the demand?
- Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
- Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
- Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field. Why Study Marketing at St. Bonaventure University?
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.
All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.
Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program. Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:
Oct 15, 2014 | The house is open! Prospective students and their families are invited to attend the Sunday, Oct. 19, Fall Open House at St. Bonaventure University to learn why U.S. News and World Report ranks St. Bonaventure the No. 1 college value in the state of New York.
Oct 09, 2014 | St. Bonaventure University inducted 62 new members into the university’s chapter of Phi Eta Sigma National Honor Society, the nation’s oldest freshman honor society. Membership in Phi Eta Sigma is available to students who earn a GPA of 3.5 and above during their first year of college.
Oct 08, 2014 | Dr. Bryan McCannon, associate professor of economics at St. Bonaventure, published a paper in the most recent issue of the journal Public Choice investigating the role of popular, partisan elections on decisions made by prosecutors.
Oct 08, 2014 | Dr. Carl J. Case, professor of business information systems, received the International Association for Computer Information Systems 2014 Computer Educator of the Year Award on Oct. 3.
Sep 22, 2014 | The St. Bonaventure University community will welcome social entrepreneur and author Adam Braun to campus Monday, Sept. 29. Braun’s memoir, “The Promise of a Pencil” is this year’s All Bonaventure Reads selection for new students.
Sep 15, 2014 | A new Speakers Bureau at St. Bonaventure University offers experts from a variety of disciplines to speak at no charge to high school classes, high school assemblies, community groups, school and youth organizations, and businesses. Experts are also available for media interviews.
Sep 12, 2014 | St. Bonaventure University will be holding its annual Family Weekend from Sept. 26-28, 2014. This event-packed three days is an ideal way for students to share with their families the rich and varied experiences that make up student life at SBU.
Sep 11, 2014 | To coincide with National Constitution Day, SBU's Center for Law & Society is looking for nine students to participate in the third annual Constitution Day Jeopardy competition. The SBU student who is ultimately crowned Constitution Jeopardy champion will receive a semester’s worth of textbooks (up to $350), with second place winning $100 Bona Bucks and third place winning $50 Bona Bucks.
Sep 09, 2014 | Carol Wittmeyer, associate professor of management, will serve as moderator for the New York Family Business Center's Sept. 9 program "Negotiating Family Business Transitions."
Aug 28, 2014 | Darwin L. King, professor of accounting, and Edward D. King had an article published in the June 2014 issue of the Oil, Gas & Energy Quarterly.
Aug 27, 2014 | Drawing on the integration of technology and management, St. Bonaventure University will offer a new major in industrial management beginning fall 2015.
Aug 11, 2014 | New students will begin arriving at St. Bonaventure University Aug. 21 for Welcome Days 2014, a four-day program hosted the weekend before classes begin.
Jun 11, 2014 | Faculty, staff and administrators from St. Bonaventure joined colleagues from 22 other Franciscan institutions for the AFCU (Association of Franciscan Colleges and Universities) 2014 Symposium at Neumann University June 3-5.
May 20, 2014 | Dr. Carol Wittmeyer, associate professor of management in St. Bonaventure University’s School of Business, served as moderator for a family business panel discussion at the New York State Association of Convenience Stores Trade Show and Convention.
May 12, 2014 | Two St. Bonaventure University students who excelled in and out of the classroom and who embrace Franciscan values were recognized as the Ideal Bonaventure Students for the graduating class of 2014. Paul C. Leonardo and Courtney M. Robinson were recognized on Saturday, May 10, during the university’s Honors Ceremony, and again Sunday during its 154th Commencement Exercise
May 10, 2014 | A number of members of the class of 2014 were recognized for academic excellence during St. Bonaventure University’s Honors and Awards Ceremony held Saturday, May 10. The annual awards ceremony is part of the university’s Commencement Weekend.
May 07, 2014 | A St. Bonaventure University professor embarking on long-term sports research is seeking to poll up to 1,000 U.S. sports fans for the project.
May 05, 2014 | St. Bonaventure University’s ENACTUS team moved to the semifinals for the first time in school history while presenting at the 2014 ENACTUS United States National Exposition.
Apr 24, 2014 | St. Bonaventure University has chosen the nonfiction book “The Promise of a Pencil” by social entrepreneur Adam Braun as the 2014-15 All Bonaventure Reads selection and plans to welcome the author to campus this fall.
Apr 22, 2014 | Darwin L. King, professor of accounting, and Dr. Carl J. Case, professor of business information systems, presented a paper titled “Who and What Are Important in the Mission Statements of Large Corporations” at the Center for Scholastic Inquiry’s International Academic Research Conference on April 9, 2014.