This business writing course helps develop business writing and strategic communication skills by teaching and practicing a wide variety of writing initiatives from professional online communications, including memos and business reports, electronic media kits and press releases, presentations, web site content, copywriting for advertising, white papers, and corporate proposals. The writing and presenting will include crafting and delivering positive, negative and persuasive messages, sales and fund-raising letters, new business proposals, market research reports, creative briefs, agency internal & external documents and job-search communications. Addressing today’s marketplace, guides the student through the process of creating and presenting a substantial and strategic business report. The goal is to provide every strategic communications student with the opportunity and skill to communicate clearly and persuasively with various constituent groups.
(3 credits; prerequisite: JMC 202)