Researching Employers

 

A successful job search requires that you research companies and industries to identify the employers to which you wish to apply, and to present yourself as a knowledgeable, interested candidate.

Since most job openings are not advertised, you need to apply to targeted companies, regardless of whether the firms are advertising open positions. In addition, you need to learn enough about the companies to ask informed questions at the interview and relate your qualifications to the needs of the organization.

What to Research

     • Size and structure of the organization
     • Headquarters and branch locations
     • Products and services
     • Major executives in the firm and their backgrounds
     • Management philosophy and style
     • Financial health of organization
     • Trends and issues in the industry
     • Relationship of the organization to its competition

Where to Research

Annual Reports - These reports and other materials are available from an organization's public relations/information office. Most large organizations produce a report, which presents an outline of the organization's successes, growth, history, goals, and financial status. Note: companies prepare two public reports: one for stockholders (annual report) and one for the Securities and Exchange Commission (10K report). A 10-K report has less narrative but contains more comprehensive financial reporting. 

LinkedIn - Find company profiles on LinkedIn and discover job openings and statistics on current employees.  Utilize your network to identify your existing connections to the potential employer, and request introductions or referrals to personalize your application. 
 
College Central logo 
CPRC logo link 

 
InterviewStream_Sidebar 
  • Online interview prep
  • Choose from graduate,
  • medical, and law school
  • admissions practice interviews
  • Grab a webcam and go!
Visit sbu.interviewstream.com to get started or click here for more information.
Directories - These are geographic, business, occupational, professional, industry, and financial status directories available in your library. These public directories may provide information about an organization's products or services, number of employees, principal executives, and location(s).

Trade Associations - These organizations produce membership directories, journals (which provide information about trends and issues in the field), and information briefs. They also hold annual conferences for your networking, information gathering, and professional development purposes. Remember, almost every type of field or industry that exists has a trade association affiliation (e.g., American Society of Interpreters, Museum Store Association, National Mental Health Association).

Newspapers - The business section of most papers contains numerous articles about local companies and their executives. Articles about non-profit organizations often appear in a newspaper's local interest section.

Fellow Professionals - Other professionals in the field can provide "word-of-mouth" information about organizations of interest.

More Information

The following links offer opportunities for employer research:
     • Quint Careers - Guide to researching companies, industries, and countries
     • Vault Reports - Information on employers and industries
     • Inc. Magazine - Resource on emerging companies
     • Worldwide Chamber of Commerce Directory