Introduction to business functions using the Internet. Topics include the World Wide Web, discussion groups, e-mail, the different functions and applications of the Internet, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company's existing market mix and current and potential uses of the Internet for marketing tactics and strategies.
- Prerequisite: MKT 301
- Credits: 3
- Offered: On occasion.