About SBU

Kim, Hyuksoo

Name:

 
Hyuksoo Kim

Academic School:
School of Journalism and Mass Communication

Academic Department:

Titles/Responsibilities:
Assistant Professor

Contact Information:

716-375-2059

hkim@sbu.edu

Office Location/Hours:
Murphy 218

Courses Taught:

Academic Degrees:
  • University of Alabama, Doctoral Candidate, Mass Communication
  • Emerson College, M.A., Integrated Marketing Communications
  • McMaster University,  B.A., Mass Communication

Accomplishments:
  • Cheong, Yunjae, Kihan Kim & Hyuksoo Kim. Factors Influencing Marketing Budgeting Sophistication and its Relation to Budget Size and Allocation. International Journal of Advertising (forthcoming).
  • Kim, Kihan, Yunjae Cheong & Hyuksoo Kim. Information Content of Super Bowl Commercials 2001-2009. Journal of Marketing Communications, (forthcoming).
  • Lee, Doohwang, Hyuksoo Kim & Jungkyu Kim (2012). The Influence of Interdependent Self-Construal on Consumers’ eWOM Behaviors in Social Networking Web sites. Computers in Human Behavior, 28, 1054-1062.
  • Lee, Doohwang, Hyuksoo Kim & Jungkyu Kim (2011) The Impact of Online Brand Community Type on Consumer’s Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social Networking Web sites. CyberPsychology, Behavior and Social Networking, 14, 59-63.
  • Youn, Seounmi & Hyuksoo Kim (2008) Antecedents of Consumer Attitudes toward Cause Marketing. Journal of Advertising Research, 48, 123-137.

Current Research Interests/Projects:
  • Television Food Advertising to Children: A Content Analysis Comparing Low and General-Nutrition Food.
  • Text Me When It Becomes Dangerous: Exploring the Determinants of College Students’ Adoption of Mobile-Based Text Alerts Short Message Service.