- Cheong, Yunjae, Kihan Kim & Hyuksoo Kim. Factors Influencing Marketing Budgeting Sophistication and its Relation to Budget Size and Allocation. International Journal of Advertising (forthcoming).
- Kim, Kihan, Yunjae Cheong & Hyuksoo Kim. Information Content of Super Bowl Commercials 2001-2009. Journal of Marketing Communications, (forthcoming).
- Lee, Doohwang, Hyuksoo Kim & Jungkyu Kim (2012). The Influence of Interdependent Self-Construal on Consumers’ eWOM Behaviors in Social Networking Web sites. Computers in Human Behavior, 28, 1054-1062.
- Lee, Doohwang, Hyuksoo Kim & Jungkyu Kim (2011) The Impact of Online Brand Community Type on Consumer’s Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social Networking Web sites. CyberPsychology, Behavior and Social Networking, 14, 59-63.
- Youn, Seounmi & Hyuksoo Kim (2008) Antecedents of Consumer Attitudes toward Cause Marketing. Journal of Advertising Research, 48, 123-137.