Qualifications - 10+ years strategic management and marketing experience
- 8+ years research and business development experience
- 6+ years of extensive qualitative and quantitative research involvement including focus groups, surveys, usage & awareness studies, viability testing and ethnographic research.
- Strategic marketing consultant with strong ongoing client base.
- Experienced instructor & program coordinator responsible for department growth planning including objectives, budgets, evaluations, curriculum development, outcomes assessment and the implementation of student engagement in active learning instructional strategies.
- 8+ years of extensive professional presentations experience to national companies and organizations including Wal-Mart, Target, Toys R Us, Readers Digest, American Axel, Independent Health, The Learning Company, Bank of America and the University of Buffalo.
- Extensive integrated marketing communications experience in traditional & non-traditional media including national television, print & Web site advertising campaign development & implementation.
- 5+ years international business development experience including extensive U.S. travel as well as travel to Europe and Asia
- Excellent organizational, verbal and communication skills
Teaching Experience - Lecturer, Department of Marketing, St. Bonaventure University, Olean, NY, September 2006 to present
- Student and peer teaching evaluations consistently received top tier scores.
- Responsible for syllabus development, lectures, exam development and student evaluations for 4 courses per semester.
- Student and club advisor (American Advertising Federation).
- Participated in course assessments to meet AACSB Accreditation.
- Program coordinator, instructor, Business Management Department, Villa Maria College, Buffalo, NY, September 2005 to August 2006
- Served as a consultant to the vice president for academic affairs on academic matters.
- Prepared program plans, objectives and budgets.
- Responsible for curriculum review and development as well as recruiting, interviewing, orientating and evaluating new program faculty.
- Created multiple articulation agreements with local high schools.
- Advised the Business Management Club.
- Responsible for syllabus development, lectures, exam development and student evaluations for 4 courses per semester.
- Assistant Professor, Business Department, Erie Community College, Amherst NY, spring 2005
Research Experience - I have led in the planning, ideology, development, research, testing and launch of hundreds of products to market as well as multiple marketing and advertising campaigns developed and launched both nationally and Internationally. Multiple quantitative and quantitative methods were used in the process including: focus groups, surveys, usage & awareness studies, viability testing, interviews and ethnographic research.
Professional Experience, July 2004-Present
- Strategic management and marketing consultant. Clients include Veraview LLC, Eric Mower & Associates, Mandolfo Productions, Idea Tree Inc, Buffalo Olmstead Parks Conservancy, Sketchbook 22 LLC, KC Fitness, Fisher-Price. Clients billed hourly or by project. Includes: Strategic Management, Long Range Planning, Marketing Communications Development, Business Development and Creative Brainstorming.
- Marketing Manager, Fisher-Price Inc., East Aurora, NY, December 2003-July 2004; Developed business objectives and marketing plans for multiple multi-million dollar business. Facilitated all marketing functions including brand communication, marketing mix and strategic partnership management. Increased all businesses managed by at least 25 percent.
- Assistant Marketing Manager, Fisher-Price Inc., May 2002–December 2003
- Marketing Assistant, Fisher Price Inc., January 1999–May 2002
- Licensing Assistant Manager, Fisher-Price Inc., October 1996–January 1999
- Marketing Director, Benderson Development Company, Buffalo NY, February 1996–October 1996; Responsible for all phases of promotion including budget, media, public relations, collateral materials and the planning and execution of events.
- Promotions Director, WHTT Radio, Buffalo, NY, August 1995–February 1996
- Advertising & Promotions Manager, Media Play, Williamsville, NY, June 1993–August 1995
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Professional Publications - DeSimone, K.A. (2008). Emotion and decision making in achieving optimal sports performance. Business Research Yearbook, Global Business Perspectives, Volume XV, 2008, pp. 141–146.
- DeSimone, K.A. (2008). The role of emotional intelligence in learning. Business Research Yearbook, Global Business Perspectives, Volume XV, 2008, pp. 589-594.
Professional Presentations - DeSimone, K.A. (2007). Emotion and decision making in achieving optimal sports performance. International Academy of Business Disciplines Annual Conference: April 2007, Orlando Florida.
Professional Distinctions - Marketing Excellence Award, Fisher-Price
- Team Excellence Award, Fisher-Price
- Project Excellence Award, Fisher-Price
- Consistently student ranked in top 5 percentile on instructor evaluations
- Created and implemented multiple employee programs adopted companywide including Marketing Peer Luncheon Program and Global Think Tank Resource Program (Fisher-Price)
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- Research Interests: organizational behavior, work-life balance, workforce transition, motivation, emotional intelligence, optimal performance, groups and teams, leadership, media psychology, student engagement in active learning.
- Teaching Interests: marketing, advertising, management, organizational behavior, leadership, professional practices, consumer behavior, business communications, sales dynamics and research.
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