About SBU

Valente, Basil

Name:
Bro. Basil Valente
Br. Basil Valente, O.F.M., M.A., M.T.S.

Academic School:
School of Journalism and Mass Communication

Academic Department:
JMC

Titles/Responsibilities:
  • Assistant Professor of Journalism and Mass Communication
  • Director, Integrated Marketing Communications program
  • Director, Francis E. Kelley Oxford Program (St. Bonaventure University at Trinity College, Oxford)

Contact Information:
Office Phone: 716-375-2579
E-mail: bvalente@sbu.edu
 

Office Location/Hours:
Murphy Professional Building 216

Courses Taught:

Academic Degrees:
  • M.T.S., Pastoral Communications, Washington Theological Union, Washington, D.C.
  • M.A., Communications (Public Relations), The American University, Washington, D.C., 1990
  • B.A., English (concentration in Marketing/Management), Siena College, Loudonville, NY, 1984

Other Education:
  • Technology and Graphic Design, Rochester Institute of Technology, Summer 1997.

Professional Background:
Recently, Br. Basil took on the formidable task of researching, defining, creating and promoting the first-ever master’s degree program in Integrated Marketing Communications (IMC) for the Russell J. Jandoli School of Journalism and Mass Communication. Now an established graduate program in Western New York, the IMC graduate program is hailed as the first of its kind in New York state.

Accomplishments:
  • On July 28, 2007, during the 20th Anniversary celebration of the Francis E. Kelley Oxford Program, Sr. Margaret Carney, O.S.F., St. Bonaventure University president, and the Oxford directorial team presented Br. Basil with the Franciscan Leadership Award for his inspiring work with the Francis E. Kelley Oxford Program. The award carried with it a significant financial contribution, raised on Br. Basil’s behalf. He hopes to use that money to benefit the many professors, directors and students involved in the program and to fund scholarships for qualifying students during the upcoming Oxford sessions.
  • A winner of national advertising awards, including a gold medal for outdoor transit advertising, Br. Basil has been recognized by The Buffalo News for his innovative and creative teaching approaches at St. Bonaventure. He challenges his students to work as communications professionals immersed in actual marketing communications research projects.
  • During his tenure at St. Bonaventure University, Br. Basil served as faculty member, University minister, minister in residence, public relations director, admissions coordinator and graphic designer, and marketing communications research coordinator.
  • Br. Basil also received the Faculty Recognition Award for Professional Excellence in Service in 2003.

Teaching Philosophy:

As an educator at St. Bonaventure University, it is my responsibility to further the values associated with St. Bonaventure’s intellectual journey. My goal is not to impose knowledge but to awaken a creative response in the learner so the student will be motivated from within to learn.


My ongoing hope is that each individual will take personal responsibility for one’s intellectual journey while respecting the dignity and worth of all creation. And, that’s the exciting challenge of teaching at St. Bonaventure!

Current Research Interests/Projects:

As an emerging scholar in his field of marketing communications, Br. Basil has recently contributed substantially to the literature in his field. His article "An Empirical Examination of Key Factors Influencing Development of Strategic Marketing Communications Initiatives: A Case Study of a Small, Private University in Western New York" has been published by the American Marketing Association.


Br. Basil, together with his research colleagues Pauline Hoffmann and Heidi Ofinowicz, presented this paper at the 18th Annual Symposium for the Marketing of Higher Education in San Diego, Calif., in November 2007. In addition, he also writes on public relations ethics and Franciscan vocational initiatives.

Other Interests/Community Involvement:

As a Franciscan Friar of Holy Name Province, Br. Basil directs the SBU Franciscan Vocation Program, through which he mentors young men who may be considering a vocation and arranges regular gatherings and ministerial opportunities between them and the friars.


Br. Basil serves his religious order as regional vocation director for Holy Name Province and was elected by his Franciscan community at St. Bonaventure to serve on the Franciscan House Council to ensure the ongoing community management of the Franciscan Friary on campus.

Additional Biographical Information:
Br. Basil is originally from Rutland, Vt., and has been researching and writing about integrated marketing communications at Oxford University’s Bodeian Library for more than 10 years.

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